The Saint Laurent Eyewear Trunk Show

At Theia Optical, our unwavering dedication to offering our clients the latest in designer eyewear took centre stage last month as we embarked on an exciting journey. We hosted our first trunk show, celebrating the launch of Saint Laurent eyewear at our store. This exclusive event provided our cherished customers with a rare opportunity to explore the entire collection of optical and sunglass frames from this iconic luxury brand.

The Venue and Setup

Our clinic underwent a remarkable transformation, becoming a stylish showcase for the Saint Laurent eyewear trunk show. Designer frames adorned our frame trays, gracing every corner of our display counters. As our esteemed guests browsed through these exquisite eyewear offerings, we ensured their comfort with a curated selection of light refreshments. The spread included a mouthwatering charcuterie board, delectable sushi, and the pièce de résistance - Saint Laurent branded mini cupcakes. To add a touch of sophistication, we offered a selection of beverages, including champagne and sparkling water.

Saint Laurent Eyewear 

A moment that truly stole the spotlight was the unveiling of the latest Saint Laurent eyewear collection, introduced just weeks before the trunk show. The most popular frame of the night was the Saint Laurent Mica. These signature frames, the rectangular cat-eye sunglasses, have been notoriously worn by celebrities Haily Bieber and Rosie Huntington-Whitley. We also loved the look of the chunky frames with minimalistic metal logo detailing which was featured prominently in the new optical collection. We also couldn’t miss the striking hot pink women's eyewear that effortlessly embodied Saint Laurent's bold and avant-garde spirit. The collection was a testament to the brand's commitment to pushing the boundaries of style and design.

Saint Laurent - The Brand

Saint Laurent, often referred to as Yves Saint Laurent or simply YSL, is a prestigious French luxury fashion brand celebrated for its revolutionary designs and influential contributions to the fashion industry. Founded by Yves Saint Laurent and his partner Pierre Bergé in 1961, the brand has consistently pushed the boundaries of fashion innovation. Yves Saint Laurent's foray into eyewear was a natural extension of the brand's dedication to high fashion and avant-garde aesthetics. Today, Saint Laurent eyewear continues to captivate fashion enthusiasts and celebrities alike. It consistently sets trends and makes bold fashion statements across the global stage, making it a prominent name in the world of luxury eyewear.

Personalised Frame Fitting 

Throughout the evening, our team of dedicated optometrists and opticians provided personalised consultations and fittings. This service held particular significance for our clients considering prescription glasses, as different prescriptions require specific frame features. Our experts remained at our guests' disposal, guiding them to select frames that not only looked impeccable but also offered the ideal vision correction and comfort.

Exclusive Offers 

As a token of our appreciation for our clients' unwavering support, we introduced an exclusive offer of 20% off Saint Laurent eyewear (including frames and lenses) during the trunk show. It was our way of expressing gratitude for the trust our clients have placed in us.

A Night to Remember

The Saint Laurent Eyewear Trunk Show was truly a night to remember, marked by style, glamour, and a touch of extravagance. We were elated to bring luxury eyewear to our cherished clients, and the overwhelming positive feedback warmed our hearts. We look forward to hosting more events in the future and continuing our mission to offer our clients the latest and greatest in both women's and men's eyewear.